• Dr. Wirsha Shahid
  • Dr. Fouzia Naz


This study investigates how digital journalism has taken over the space of traditional media, not in Pakistan or developing countries but globally. It elaborates that how masses from different fields are adopting it and utilizing it in terms of infotainment and professional grooming. In addition, it discusses the mode of credibility, which is a soul of journalism and its practices in new media. The article is a literature Review and descriptive which is based on secondary sources like books, research articles, and national and international news stories.

Author Biographies

Dr. Wirsha Shahid

Dr. Wirsha Shahid is working as Assistant Professor in the Department of Media Science, SZABIST, Karachi.

Dr. Fouzia Naz

Dr. Fouzia Naz is a seasoned educationist. She is the Chairperson, Associate Professor, Department of Mass Communication, University of Karachi.


Abbasi, N. A. (2020). Digital Media Literacy: Social Media Use for News consumption among teenagers in Pakistan. Global Media Journal, 18.

Anders, L. O. (2011). Interactive To Me – Interactive To You? A Study of Use and Appreciation of Interactivity on Swedish Newspaper Websites. Department of Informatics and Media, Uppsala University.

Bennett, W. L. (2011). Communicating Civic Engagement: Contrasting Models of Citizenship in the Youth Web Sphere. Journal of Communication, 61, 835-857.

Bucy, E. P. (2003). Media Credibility Reconsidered: Synergy Effects Between On-Air and Online News. J&MC, 80(2), 247-264.

Chung, C. J. (2012). Exploring Online News Credibility: The Relative Influence of Traditional and Technological Factors. Journal of Computer-Mediated Communication, 17, 186.

Chyi, H. l. (2009). Is Online News an Inferior Good? Examining the Economic Nature of Online News among Users. J&MC Quarterly, 86(3), 594.

Curran et al. (2013). Internet revolution revisited a comparative study of online news. Media Culture Society, 35, 880.

Dare, S. (2011). The Rise of Citizen Journalism in Nigeria – A Case Study of Sahara Reporters. Thomson Reuters Foundation.

Dashti, A. A. (2008). The Effect of Online Journalism on the Freedom of the Press: The Case of Kuwait. Stirling: Department of Film, Media & Journalism University of Stirling.

Fullenkamp, C. (2012). The Effects of Digital Media on Advertising Markets Bradford Colton Light Cap and William Anthony Peek. North Carolina: Duke Durham University.

Hindman, M. (2015). Stickier News: What Newspapers Don’t Know about Web Traffic Has Hurt Them Badly – But There is a Better Way. 93. Harvard Kennedy School, Sorenstein Center on Media, Politics and Public Policy.

Ibrus, I. (2010). Evolutionary Dynamics of New Media Forms: The Case of the Open Mobile Web. London: London School of Economics and Political Science.

Khan et al. (2013). Impact of Mass Media in Pakistan on Social, Ethical and Economic Grounds. Int. J. Eco. Resea, 413, 1-20.

Koohang, A. (2010). The Hype of Using Social Networking as A Tool for Learning in E-Learning. Issues in Information Systems, 9(2).

Lewis, S. C., & Kaufhold. (2009). Thinking about Citizen Journalism: Perspectives on Participatory News Production at Community Newspapers. International Symposium on Online Journalism.

Myrick, J. G. (2015). Moody news: The impact of collective emotion ratings on online news consumers’ attitudes, memory, and behavioral intentions. New Media & Society, 67(5), 1-19.

Maier, S. (2010). All the News Fit to Post? Comparing News Content on the Web to Newspapers, Television, and Radio. Journalism & Mass Communication Quarterly, 84(3/4), 548-562.

Massey, B. L. (1999). Interactivity, Online Journalism and English-Language Newspapers in Asia. J&MC, 76(1), 138-151.

Metzger, M. J. (2013). Credibility and trust of information in online environments: The use of cognitive heuristics. Journal of Pragmatics, 59, 210–220.

Naldia, L., & Picardb, R. G. (2015). “Let’s Start An Online News Site”: Opportunities, Resources, Strategy, and Formational Myopia in Startups. Journal of Media Business Studies, 9(4), 69-97.

Niekamp, R. (2010). Sharing Ike: Citizen Media Cover a Breaking Story. Electronic News, 42(2), 83-96.

Oliveira, T. D. (2014). Assessing The Relative Performance of Online Advertising Media. Business Administration at Católica-Lisbon School of Business & Economics.

Oghina, A. (2013). Optimizing engagement in online news. Amsterdam: University of Amsterdam.

Padil, M. N. (2014). The Impact of Photographic Images in Print and Online Media for Political Campaign in Malaysia. International Journal of Social Science and Humanity, 4(3).

Pedrozo, S. (2013). New Media Use in Brazil: Digital Inclusion or Digital Divide? Online Journal of Communication and Media Technologies, 3(1).

Salman, A., Ibrahim, F., Abdullah, M. Y., Mustaffa, N., & Mahbob, M. H. (2011). The Impact of New Media on Traditional Mainstream Mass Media. The Innovation Journal: The Public Sector Innovation Journal, 16(3).

Taylor, A. (2008). How citizen journalism websites are working in Australia: news and discussion. Journal of Communication, 17, 100.

Thomas, C. (2013). The development of journalism in the face of social media. The University of Gothenburg.

Undar, S. S. (2000). Multimedia Effects on Processing and Perception of Online News: A Study of Picture, Audio, and Video Download.

J&MC Quarterly, 77(3), 480-499. Xu, T. (2015). How has the Internet Impacted on Traditional Journalism in the Context of China? The University of Sheffield.

Yang, C. H. (2016). Social Media Use and Online Political Participation among College Students during the US Election 2012. Boone: Department of Communication, Appalachian State University.

Additional Files