About the Journal

Journal of Business Strategies (JBS) is an international peer-reviewed, academic research journal published by the Faculty of Management Sciences, Greenwich University Karachi. JBS is published bi-annually in December and June every year. Researchers from diversified subject areas related to business studies, including but not limited to, Business Marketing, Management, Finance, Accounting, Economics, Corporate Governance & Management, Econometrics, Branding and Advertising, Micro & Macro Economic issues and other related disciplines are invited to publish their contributions.