STYLISTIC ANALYSIS OF INSTAGRAM CAPTIONS BY FEMALE PAKISTANI INFLUENCERS

Abstract

This research assesses the language style utilized by the lifestyle influencers to engage and reach out to maximum people. The researcher examines and analyzes a contrast of the linguistic features through 5 posts of 5 beauty and lifestyle Pakistani influencer to determine the stylistics of the posts analyzing the graphological and lexical features of the texts. The researcher uses the five captions of five famous Pakistani influencers namely are Hira Attique (hirableeh), Waliya Najeeb (waliyanajeeb), Qirat Baber (Makeupbyqb), Saman Hayat Soomro (samanhsoomro) and Naiha J. Eiman (rebellious brownie). The result of the study shows that the influencers used graphological features in their captions frequently. Among all the graphological features, punctuation is used most frequently which is then followed by the capitalization and paragraphing. The usage of punctuation is one of the strategies used by the brand to capture the attention of the audience which is reviewed by the influencer. In addition, asyndeton is the most frequent used lexical feature in the captions of Influencers. Moreover, the effect of using these features in the captions is positive