• Ayesha Nadeem
  • Dr. Sabir Ahmed


Today’s children and young adults are more involved with technology and the internet. We live in an age of media where a lot of information is pouring out every day. Media refers to a medium that transmits certain information to the other, and is a word that includes TV, social networking sites, and newspapers all at once. We can receive new events and news from the world through the media at a high speed. They post their own news through social networking sites, communicate with friends, and form relationships with new people. However, there are also a number of negative influences from the media. In particular, it has a huge impact on young people who are growing up. To determine the harm of social networks, one needs to determine how social networking platforms work, how users interact with them, how it affects them, and how software engineers modify human behavior and take advantage of human weaknesses. As active users of Tik Tok, young people are more prone to side effects. The study has used qualitative research to gather information from two separate interviews from two separate samples: one interview with Tik Tok content consumers and one interview with Tik Tok content creators.

Author Biographies

Ayesha Nadeem

Ayesha Nadeem is a research scholar. Her email address is ayeshanadeem4221@gmail.com

Dr. Sabir Ahmed

Dr. Sabir Ahmed is working as an HoD in the Department of Media, Art & Design, Greenwich University, Karachi. He has several research papers in his credit published into reputed national & international journals. He can be contacted at drsabir@greenwich.edu.pk


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