Khan, Z. J., & Anjum, D. S. (2022). HOW DIGITAL MARKETING AND PERCEIVED PERFORMANCE AFFECTS CONSUMER BUYING BEHAVIOR: AN EMPIRICAL STUDY OF KARACHI GEN Y AND GEN Z. Journal of Business Strategies, 16(02), 23–38. Retrieved from http://www.greenwichjournals.com/index.php/businessstudies/article/view/686